SPOTLIGHT ON TEAGEN CRAIG
By Amanda French: Marketing Lead @ Waterline
When I joined the Waterline team two years ago, the team looked quite different… we have come a long way!
There were just 12 engineers in the business at that point. The business was naturally focused on their projects and clients, and marketing wasn’t yet on their radar. They had an outdated brand (which they were fiercely proud of by the way – it took some convincing to change!) and a website that no longer did their professional work any justice. The business was also at a point where it self-managed its administrative tasks such as travel bookings and document control. But that’s how it generally rolls as a start-up!
Fast-forward to 2020 and boy have we evolved! We now have access to a full suite of marketing resources managed by a multi-disciplined support team. Our Creative Lead, Katherine Hagenbach, has transformed our identity with an impressive rebrand giving us a unique fingerprint on the engineering stage. We are incredibly proud of it and we now have a strong brand to unite behind. Our now 44-strong team of engineers stand out from the crowd in our branded navy and turquoise shirts and their work is highlighted across an array of marketing collateral. It’s such a luxury these days to have a designer amongst us and keeping our brand consistent. We finally have a professional platform to put our team’s work in the spotlight that it deserves. In short, our brand finally reflects the professionalism of our existing work.
Branding before and after - what a difference!
In this time, we have also seen the addition of administrative support through the appointment of an Office Coordinator. This has liberated our engineers to focus on the job at hand while at the same time enhancing our client experience through more deliberate communications.
Teagen Craig is currently behind the steering wheel of this role, and this month celebrates coming on board permanently with Waterline. She’s a genuine asset to the team who has really hit the ground running since her initial appointment to Waterline as a contracted bookkeeping assistant just two-years-ago.
As a full-time mum to her young family, Teagen had previously been out of the workforce for eight years. During that time, she undertook a Diploma of Business but was unsure what to do when it was all said and done. Her initial bookkeeping duties transferred across to some admin tasks for Waterline, eventually evolving into the Office Coordinator position that it is today.
These days she’s running Waterline’s promotional events, coordinating our on boarding process and providing comprehensive admin support across the wider business. Creating the role from scratch, she’s experienced the trials and tribulations of developing innumerable new processes in a fast-paced engineering environment.
Teagen Craig is a genuine asset to the Waterline team
“Teagen has a thirst to constantly learn and that kind of attitude has a really positive effect on the wider team. There’s never a challenge too great to tackle! It’s a true credit to Teagen what she’s managed to achieve here, and we are looking forward to observing her continue to develop personally and professionally with the business. It’s been wonderful to see people like Teagen evolve as the business has matured and we’ve really seen Waterline as a kind of incubator for people’s careers in that way. We’re only too thrilled to have Teagen now as a permanent Waterliner!”
– Operations Manager, Steven Cheyne, describes Teagen’s enthusiasm for the role as unwavering
Teagen says that the recent appointment has also provided her some newfound enthusiasm to now be a full-time employee in the business.
“It has made me feel proud that I worked towards a goal and achieved that. It’s given me a boost in my confidence, and in my role, to know that I must be doing something genuinely valuable for the business.”
We thought we’d celebrate Teagen’s appointment by delving deeper into her personal journey with Waterline.
Q+A with Teagen
What is your favourite thing about coming to work each day?
You never know what you are going to learn day-to-day. I also really enjoy the flexibility and support Waterline offer its employees – the very reason it’s possible for me to work full-time. As a mum of three, I am so incredibly grateful for the flexible working hours. I feel like a big part of the Waterline family and I love coming to work and seeing everyone’s smiling faces!
What are your three favourite projects you’ve worked on since working at Waterline:
Company rebrand – This was my very first project at Waterline. I was helping the business retire the old brand and saturate the new identity of Waterline across our existing company collateral. I realised now, before I undertook this project,t I only had basic knowledge of Microsoft Word. I learnt so much about formatting and general tools along that journey I otherwise wouldn’t have had experience with.
MESC campaign – My first exposure to marketing! I loved learning about how a campaign works from start to finish and gaining a first-hand understanding of how targeted everything needs to be, plus the work that goes on behind-the-scenes.
Waterline Christmas party – I have always loved organising events, so I was very excited to be involved with planning a great event for our team to enjoy where we transformed our Mary Street courtyard into an exciting event space. We really brought our office to life for that event – it was great to see what could be done in such a small space.
Creating the on boarding process – I have managed to create a smooth and efficient on boarding process. I’m proud of creating a system that has firstly benefited the business departments and secondly the new employee. I really enjoy making new starters feel welcome and prepared for work! It’s great to be part of someone’s first experience with the company and know you’ve helped them to settle in.
If you could create your dream position at Waterline in the years to come, what would you aim for that encompassing?
I have been thinking about this for months! I have a particular interest in office management and HR. I have also developed quite a passion for marketing in my time at Waterline. I think this shows in the events and socials I am constantly organising for the team. I love the creative side of this!
What is the most rewarding part about your role at Waterline and how that has positively affected you in your personal life?
I am constantly learning new skills. Particularly, I have been intentionally working on overcoming my anxiety when talking to people. Working at Waterline in this role has helped me by being thrown in the deep-end and having to face my fears. As a result, I’ve had a lot of opportunities to practice this skill and therefore boost my confidence. This has not only helped me within my work life, but also in my personal life.